What Small and medium businesses should looking at to invest in technology.
  1. Email/productivity/collaboration software
  2. Line of business software
    1. When it comes to the core applications required to run a business — accounting and payroll, business analytics, customer relationship management, human resources, resource planning, supply chain management and so on — there is again plenty of choice, ranging from integrated suites including some or all of these components, to individual desktop or SaaS applications, to packaged collections of SaaS apps from cloud service brokers (CSBs) with added migration, integration and management tooling.
  3. Creative software
    1. Another large software company to adopt the subscription model is Adobe with its Creative Cloud (CC), which has now, somewhat controversially, replaced the perpetual-licence Creative Suite (CS). 
  4. Infrastructure as a Service

    1. Small and medium-sized businesses are a major target market when it comes to outsourcing IT infrastructure to the public cloud, as they're likely to be tempted by the cost advantages of not having to equip and manage an in-house datacentre.